"The purpose of the PSA was to remind people that our Hawaiian kupuna K?`ulakai taught us the importance of sharing," said Walter Ritte, Hawaiian community activist and coalition member.  "We need to share our ocean resources with the seals.  What happens to them happens to us."
 
UH Professor and coalition member Jon Osorio agrees.  "These are truly senseless killings. Kanaka who are pono do not kill for nothing. The pressures of a global market and local economic difficulties are making people behave in inexcusable ways and we must return to a more restrained and responsible lifestyle."
 
While only recently formed, the group sees its recent success in the production of its PSA as a sign of its potential.  "The public service announcement is a demonstration of how powerful and effective community can be when it comes together," said Koa Kaulukukui, coalition member and PSA coordinator.  "We hope to use the momentum of the PSA video to develop more opportunities to educate people about the value and importance of our Hawaiian monk seals."  
 
The Aloha Kanaloa Coalition currently consists of over a dozen individuals and non-governmental organizations (NGOs).  The group anticipates that with the latest act of violence, more individuals and organizations are likely to come forward to join the effort to support Hawaiian monk seal education and recovery.
 
Individuals or organizations interested in joining the coalition are encouraged to visit the coalition's website: http://www.alohakanaloacoalition.org or contact the coalition at info@nameahulu.org.